Sandbox Mutual Insurance

Agency: Frankly, Creative Agency
Client: Sandbox Mutual Insurance

Making Insurance Less Serious.

Insurance doesn't exactly have a reputation for being fun, but Sandbox Mutual is doing things differently. With a cheeky personality, a self-deprecating sense of humour, and a willingness to poke fun at the industry, Sandbox stands out in a category that often takes itself a little too seriously. Illustration plays a big role in bringing that personality to life, turning an otherwise complicated and conventional industry into something more approachable, memorable, and distinctly Sandbox.

Evolving an Illustration Identity:

When I took on Sandbox's brand illustration work, an established illustration identity was already in place. Over the past three years, I've helped evolve and elevate that visual language while staying true to the character and personality that make the brand unique. From developing new illustrations of Murphy, Sandbox's beloved mascot, to introducing a cast of characters representing different insurance coverage tiers, the work has continued to grow into a more expansive and versatile illustration system.

Each illustration is an opportunity to bring a little personality to the unexpected, using humour, character, and expressive details to make insurance feel a little less intimidating.

A Character for Every Coverage:

From customer-facing campaigns and insurance product pages to print materials and internal employee communications, I've created countless illustrations that bring Sandbox's personality to life across just about every touchpoint. Whether it's Murphy getting into a bit of trouble or a new character helping explain a specific type of coverage, each piece is designed to make the information more engaging without losing sight of the message.